One of the biggest things I believe in strategy, PR and marketing is the concept of positioning. Once a positioning is set, the end is clear. All data then serves in reference to that anchor point– to confirm or deny that. Which is why people tend to take branding and core values so seriously. So […]
Recently I had supper with Dunstan till 2am+ and we were talking about this topic of schemas, alternative realities and why human beings repeat certain patterns in life. One of the most interesting things Dunstan mentioned was the concept of “parallel universes”. In case this sounds too Sci-fiction, an easier way to think about “parallel […]
This post was contributed by Elma Humpries How many of you agree that flowers have a unique power? I have always been a huge lover of flowers because their ability to make everyone smile. The only struggle was the trip to my local florist. Over the past couple of years I was trying to find […]
Whatever is happening to Singapore’s future? Have you guys read the following news that is circulating on social media? The following quote summarizes the gist of the long press release titled “What Has Happened To Lee Kuan Yew’s Values?” QUOTE: “Lee Kuan Yew served as Singapore’s prime minister from 1959 to 1990. Lee Hsien Loong is […]
“The world is a diverse place. Nobody has a monopoly of virtue or wisdom.” –PM Lee Hsien Loong, snippet from BBC’s HardTalk interview shared by Channel Newsasia today.